The 7 Best Tools for Amazon Sellers

Best tools for amazon sellers

Starting an Amazon business is easy, but growing it into a successful one is tricky.

That’s why having the right tools can make a difference.

As you invest in high-quality products, unique materials, and marketing, investing in your business tools can significantly impact profitability and scalability.

Instead of using guesswork to make business decisions, you can use tools like Jungle Scout and ScraperAPI to draw insights from millions of data points, diminishing the risk of failure to a minimum. You can also automate an entire email workflow to ensure positive reviews or proactively solve any customer issues with a tool like FeedbackWhiz.

In this article, we listed the seven tools every Amazon seller should have to grow their Amazon FBA business – and don’t worry, instead of listing 20 solutions that do the same, each tool will bring something unique to the table.

For those in a hurry, here’s the entire list:

  1. Helium 10 – Best store management tool
  2. Jungle Scout – Best keyword research tool
  3. ScraperAPI – Best alternative data collection tool
  4. FeedbackWhiz – Best review management tool
  5. RepricerExpress – Best dynamic pricing tool
  6. Sniply – Best URL shortening tool
  7. Teikametrics – Best AI ad management tool

1. Helium 10

Helium 10 is the Swiss army knife for Amazon sellers, providing the tools you need to manage your business.

Helium 10's Homepage

Helium 10 stands out from other tools in this list because of its comprehensive list of solutions packaged in a single subscription – starting at $29 per month, billed annually.

Helium price table

It allows you to simplify and speed up your workflows because it drastically reduces the need for switching and learning multiple applications.

Some of the most noticeable tools are:

  • Black Box – to find high-demand, low-competition products.
  • Trendster – for tracking product trends over time.
  • Magnet – to discover relevant keywords for your listings.
  • Cerebro – reverse engineer competitor keywords.
  • Scribbles – Organize and optimize listing keywords.
  • Misspellinator – Generate common misspellings for better search visibility.
  • Automated Emails
  • Organic Traffic Estimator – Estimate the amount of organic traffic a keyword can generate.

And many more – including tools for analytics, inventory management, etc.

Helium main navigation

All of this makes Helium 10 a strategic ally for Amazon sellers. Its diverse tools, including elite training (provided with the subscription) and continuous analysis, equip you for optimal performance and everything you need to manage your business.

While the learning curve and potential costs might scare you off, its vast benefits make it an invaluable asset for newcomers and seasoned sellers looking to thrive on Amazon’s marketplace.

2. Jungle Scout

Jungle Scout acts as your Amazon seller compass to product success.

Home page from Jungle Scout

Jungle Scout provides various tools and features to aid sellers in product research, keyword optimization, competitor analysis, and overall business growth on the Amazon platform.

Jungle Scout main navigation menu

However, it is most famous for its robust product research capabilities.

Jungle Scout offers an extensive product database that allows Amazon sellers to search and analyze millions of products, helping them identify high-potential products to sell. This feature is particularly valuable for finding profitable niches and products to invest in.

Although Helium can also help you find profitable products, most experts advise using Jungle Scout for keyword and supplier research, so if you are looking for new products to launch, this is a great tool to have under your belt.

You get all these features with one subscription starting at $29/month.

Price plans for Jungle Scout

Tip: Remember you can always cancel your subscription once you finish your research—no need to keep a subscription you are not using.

3. ScraperAPI

ScraperAPI helps you build customized tools, reports, and historical databases with a simple API call.

ScraperAPI homepage

ScraperAPI is a comprehensive web scraping tool designed to be easy to use and scalable, allowing you to collect data from millions of websites (including Amazon and Google) to draw unique insights your competition doesn’t have access to.

Although out-of-the-box tools are great for managing and growing your business, all your competitors use the same tools and get the same data, making standing out and staying ahead much more challenging – especially if you are just entering the market.

Collecting and analyzing alternative data like (to name a few):

  • Social media conversations
  • Product in your niche across hundreds of marketplaces and online stores
  • Product details
  • Product reviews in both marketplaces and online forums
  • Marketing trends and news

By scraping Amazon data, you get a unique advantage over your competitors. This exclusive data will give you the insight to forecast new demand, launch new products based on consumer feedback across millions of forums and social threads, build your marketing around what’s already working, and more.

Although it might look intimidating, ScraperAPI simplifies most web scraping complexities like IP rotation and CAPTCHA handling. All you need to do is send a get() request through ScraperAPI.

	import requests
	payload = {'api_key': 'APIKEY', 'url': ''}
	r = requests.get('', params=payload)

However, if you want to collect data from Amazon itself or Google Shopping, you can use our structured data endpoints to collect JSON data from both of these domains.

Don’t know or want to skip coding? Use DataPipeline to automate scraping jobs without writing a single line of code in under 5 minutes – it includes ready-to-use templates to speed up the process.

Note: Learn how to collect pricing data with ScraperAPI

4. FeedbackWhiz

FeedbackWhiz helps you manage customer reviews and improve your Amazon reputation.

Feedback Whiz homepage

FeedbackWhiz is an excellent tool for sellers to cultivate a positive online reputation. It allows you to proactively manage your online presence through its suite of features.

With FeedbackWhiz, you can:

  • Track customer feedback in a single location
  • Stay up to date on product reviews
  • Automate personalized emails requesting a review or responding to an event (like a bad review)
  • Generate product review requests
  • Get real-time review alerts
  • Track product performance
  • Request removal of negative feedback

And more.

Best of all, it has a free plan to try it out for those just starting their ecommerce journey. You can opt for a paid plan starting at $19/month as you grow.

price table from FeedBackWhiz

The key to using this tool is proactively collecting reviews and turning bad reviews around through fast action.

5. RepricerExpress

RepricerExpress amplifies your profits with intelligent pricing.

Homepage from RepricerExpress

RepricerExpress empowers your Amazon store using dynamic pricing strategies based on hundreds of thousands of data points. Its sophisticated algorithms ensure competitive pricing while maintaining profitability, helping you stay ahead of the market.

Although it is definitely on the expensive side, starting at $80/month (or €75/month), dynamic pricing automation will save you hundreds of hours and make you more money than it costs.

price table from RepricerExpress

Out of the box, RepricerExpress changes your product pricing accordingly to what’s happening with your competitors in real-time.

For example, it can change your pricing to stay competitive with your competition to help you win the Buy Box, and then increase it if your competitors go out of stock, giving you better chances to get more sales and take advantage of business opportunities – all of these without you overlooking.

Of course, you can also add your own rules, set min and max prices, as well as pausing repricing during specific times of the day, so you have complete control over what goes and what doesn’t.

6. Sniply

Sniply makes long links look elegant and on-brand.

Sniply homepage hero section

Sniply does precisely what you think it does: it shortens your links. This is great for social media engagement and for sharing your links across your other media assets, like your blog posts.

People tend to interact more with short links because long links look like spam. With Sniply, you can make your URLs tighter and on-brand, making it a great way to build trust with audiences.

However, what makes Sniply unique is the ability to add a call-to-action to the pages you share. This way, you can add special discounts, bring customers to specific landing pages, or even take people from the content you share to relevant product listings.

Of course, you get all the goodies other shorteners provide, like link management and analytics.

Analytics dashboards from Sniply

It offers a generous free plan, and paid plans start at $9/month.

Sniply plan prices

You can use Sniply to promote your product links through any platform, and the increase in conversion and traffic will help your product listings rank higher in Amazon search results.

7. Teikametrics

Teikametrics allows you to automate your entire ad campaign to increase sales and visibility.

Teikametrics homepage

Teikametrics is an AI automation tool (called Flywheel) that helps you enhance your ad campaigns, boost sales, and optimize profitability through data-driven insights.

Although it offers many features, the most essential aspect of the tool is its AI capabilities. By integrating Flywheel with your ads and stores, it’ll use its algorithms (which analyze data hourly) to change your bid automatically, optimize ad costs, and win ad placement for the least money possible.

Main navigation from Teikametrics

This is critical because ad spending is one of the biggest marketing expenses, increasing your customer acquisition cost (CAC). By optimizing your ad spend with Teikametrics, you can reduce your CAC and increase profit margins. Don’t sleep on it!

Wrapping Up

There you go, the seven indispensable tools every Amazon seller should at least consider. Although some tools can overlap, each has unique strengths that make it worth using.

Of course, having the right tool at the right time is way more important than having all of these subscriptions simultaneously – you also have to consider your budget and invest intelligently.

Here are a few examples to help you integrate these tools into your workflow:

  • If you’re not using any tool, Helium 10 is the best place to start getting your business in order.
  • Jungle Scout is vital to finding the right product and supplier for those planning to launch a new product. Combine it with Teikametrics to help you get quick exposure and sales.
  • As soon as you start promoting your products on social media, forums, and online platforms, it’s time to use Sniply to make sure your links are easy to track and look trustworthy and on brand.
  • Once you start to get some traction and feel ready to invest more, RepricerExpress will help you optimize your product pricing and free your time for other initiatives.
  • Of course, at this stage, you also want to ensure positive reviews to increase your product listing rankings, so investing in FeedbackWhiz is critical to get your customer experience full circle.
  • If you want to grow faster or you are not getting the results you want with your current strategy, it’s time to dive into alternative data using ScraperAPI. It can give you the last pieces of the puzzle to make your business stand out from the rest.

If you’re interested in taking ScraperAPI for a test drive, you can create a free ScraperAPI account anytime and receive 5,000 free API credits to collect data from Amazon, Google Shopping, and any ecommerce site you’d like.

Hope you find this list helpful, and best of luck with your Amazon FBA business!

About the author

Leonardo Rodriguez

Leonardo Rodriguez

Leo is a technical content writer based in Italy with experience in Python and Node.js. He’s currently working at as a content marketing manager and is the lead writer for ScraperAPI. Contact him on LinkedIn.

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