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## **What is a sales plan?**

A sales plan outlines your objectives, high-level tactics, target audience, and potential obstacles. It’s like a traditional business plan that focuses on your sales strategy. A business plan lays out your goals — a sales plan describes precisely how you’ll make those happen.

Sales plans often include information about the business’s target customers, revenue goals, team structure, and the strategies and resources necessary for achieving its targets.

### **What are the goals of an effective sales plan?**

The purpose of your company’s sales plan is to:

* **Communicate** company goals and objectives
* **Provide** strategic direction
* **Outline** roles and responsibilities
* **Monitor** your sales team’s progress

#### 1\. Communicate your company’s goals and objectives.

Goals and objectives are the lifeblood of successful sales efforts. You can’t know what you’re working for or whether you‘ve achieved anything meaningful if you don’t have them in place.

Your sales reps need a solid sense of what’s expected of them. You can’t go to your team and just say, “_Sell.”_ In my experience, you have to establish clear, practical, and ambitious benchmarks.

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